PUBLICATIONS

Academic scholarship, books, and verified media coverage. Academic citations are sourced from Google Scholar and publisher records; media mentions are organized separately by medium.

ACADEMIC PUBLICATIONS

Personal Brand Management: Marketing Human Value — Springer, 2020 (textbook). SOURCE — Springer.

Marketing Strategies of Mobile Game Application Entrepreneurs — journal article. SOURCE — DOI.

DBA Dissertation — Walden University. SOURCE — ScholarWorks.

Citation record. SOURCE — Google Scholar profile

MEDIA.

TELEVISION

WUSA9, Off Script — Democrats hope to standout, show voters who they are. Personal-brand analysis of Democratic presidential debate messaging. SOURCE — WUSA9.

WJLA — Will Bryce Harper Stay with the Nationals? Personal-branding consultant appearance. SOURCE — WJLA.

Bloomberg — Black Business Beat. Television appearance discussing personal branding. SOURCE PENDING — archival retrieval in progress; not yet linked.

ARTICLES BY DR. WALLER AND FEATURES

Refinery29 — What the Final Season of Game of Thrones Can Teach Us About the 2020 Election. SOURCE — Refinery29.

The Cut — What Is My Personal Brand? SOURCE — The Cut.

Fast Company — Using social media at each career stage. SOURCE PENDING — exact live link retrieval in progress.

Forbes — How synergizing earned, owned, and paid media can 10X marketing ROI. SOURCE — Forbes.

U.S. Chamber of Commerce, CO— — Employee Brand Ambassador Programs. SOURCE — U.S. Chamber CO—.

U.S. Chamber of Commerce, CO— Blueprint — Re-engaging your customers. SOURCE — U.S. Chamber CO— Blueprint.

PODCASTS AND VIDEO

TEDxPSU — The Future of Branding Is Personal. SOURCE — TED and YouTube (see Universities page for links).

Built in Public — Un-gatekeeping personal branding. Podcast interview. SOURCE — Apple Podcasts.

Open IC, Fintalent M&A and Strategy Show — How to stand out as an M&A freelancer through personal branding. SOURCE — Spotify.

The Innovation Economy — Personal branding and the pandemic. SOURCE — YouTube.

Tips on Creating and Growing Your Personal Brand — video interview. SOURCE — YouTube.

INSTITUTIONS FEATURING OR CITING THE WORK

No verified university resource pages, professional-organization citations, or library guides have been confirmed yet. This section will be populated only as specific institutional features are verified against the evidence registry, per the no-fabrication rule for this record.