Personal Brands
Dr. Waller’s work formalizes the intersection of leadership, brand risk, and forward-looking market exposure.
the most valuable and volatile assets in the modern economy
EXPERTISE FEATURED IN
Teaching Experience
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Duke University Corporate Education, Personal Brand Management Lecturer
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Saint Peter’s University
GB555-Personal Brand Management (3.0) -
Pontifical Catholic University of Rio Grande do Sol, Marketing and Personal Branding (1.0 credits)
Maryland Institute College of Art
Personal Brand Management (2.0 credits) -
The University of Geneva, Switzerland
The University of Sydney, Australia
Georgetown University, United States
Howard University, United States
Hanyang University, Korea
Inholland University, Netherlands
Adolfo Ibáñez University, Chile
University of Cape Town, South Africa
Kozminski University, Poland
JANUARY 2025 | davos, switzerland DR. WALLER SPEAKING AT THE
WORLD ECONOMIC FORUM
An Academic Resource
Housed in 300+ University Libraries Worldwide
Personal Brand Management: Marketing Human Value provides a research-based, theoretical framework to distill the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Read more
How To Write An Authentic Personal Brand Story And Make An Impact Now
10X Marketing ROI By Synergizing Earned, Owned, And Paid Media
Here’s How To Use Social Media At Each Stage Of Your Career
Press Release: First to Market Textbook on Personal Branding Economic Framework
CO— Employee Brand Ambassador Programs
The Chronicle of Higher Education
Image-Licensing Deals Could Enrich Big-Time College Athletes. What About the Soccer Team?
What is My Personal Brand?
Will Bryce Harper Stay with the Nationals?
El futuro del branding es personal
Why CEOs need to be the faces of the brands they represent