When Advisory is Financially Material

For: General Counsel, Risk Officer, Outside Counsel

When: CEO/Founder is leaving, under fire, or investigation

Why our advisory is material: When a high-profile executive is stepping down, under scrutiny, or at the center of a public event, legal and risk teams often realize too late how much brand equity was ties to that individual. I help you assess the exposure, map the link to business value, and provide a defensible appraisal if needed.

—> Advise on Executive Brand Risk

Who hires us: M&A Advisors, CFO, Deal Counsel, VC/PE Investor

When: A founder or high-visibility exec is being acquired or bought out

Why our advisory is material: If you’re acquiring a founder-led business, negotiating an earnest, or structuring a key-person buyout, brand equity can’t be left in the air. I advise corporate counsel and finance teams on how to isolate and justify the portion of enterprise value that’s driven by the executive’s personal brand.

It’s the difference between fair value and goodwill litigation later on.

—> Advise on Brand Equity in M&A

Who hires us: Trial Lawyers, Litigation Support CPA, Reputation Counsel

When: A high-profile executive is claiming harm or accused of harming a brand

Why our advisory is material: If a public figure is suing (or being sued) for harm to their reputation or business, courts will eventually ask: what was it worth? We work with legal teams to frame personal brand equity as an asset whether it’s for formal valuation or expert witness.

Whether you’re calculating damages or defending against them, you need an expert opinion on brand value.

—> Advise on Litigation or Damages Claims